Obtain the awareness to boldly raise your profile and position yourself in the spotlight with Dick Sutphen -

Dick Sutphen’s first career was in advertising and public relations, working with some of America’s top advertising agencies. In 1976, upon the publication of his first Simon & Schuster book, he turned his full attention to hypnotism and writing about his explorations. Invoking this marketing experience helped him to sell a million copies of the book, establish The Hypnosis Center in Scottsdale, Arizona, and launch one of the largest hypnotism CD lines in the world.

When you begin to market your hypnotism practice or products, you need to think like an advertising agency. “Positioning” always comes first.

Dick will lead you through each step of this critical 7-step exploration. “Image making” is also critical because image will dominate content. No one can be a star in all areas, so you need to generate illusions. Being successful in a hypnotism career means you are in show business. You will learn the key considerations in regard to your image. He will also share the qualities of mass-movement leaders who have ever lived.

Position yourself to win, with the awareness you will attain in this powerful one-day workshop. The market place is not a battle of products or services; it is a battle of perceptions. You don’t win or lose in business because you are more talented, a better hypnotist, or offer a better product. You win because your public perceives you as better. All is subjective. There is no truth. There are only perceptions. If someone is perceived as an expert, she is. And people tend to confirm their experience of their perception.

Marketing includes, publicity, public relations, advertising, positioning, image making and promotion (talk shows, trade shows, newsletters, columns in publications, public speaking, teaching, appearances, seminars, free seminars, web promotions, target marketing mailing lists, magalogs, amazon.com, and much more.) Dick will explore the key ways to successfully promote yourself.

One Day - Thursday August 7 Tuition - $175.

Download the full details of Marketing & Promotion via PDF

Tags: Dick Sutphen, hypnotists blog, National Guild of Hypnotists, NGH Convention
Filed under: PrePost Summer Inst.